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How To Build A Simple And Sustainable Skin Care Routine That Actually Works

The exact steps and order to establish a healthy skin care routine for your sensitive skin.

Caucasian woman shoulder length bob in sunlight blonde hair freckles white tshirt

 Photo by Fleur Kaan on Unsplash


If you’re here, it means your sensitive skin is lucky. Here’s why.

Often skincare can be confusing and overwhelming: overuse of products, tired and confused skin, synthetic and nonrenewable ingredients, extreme waste…

All of this and then being left with the self-doubt that stems from feeling behind without the incredibly complex and painfully expensive skin care routine celebrities keep promoting.

I’ve been there. I spent long hours searching for products with which I wanted to nurture and rejuvenate my skin. 

Because the truth is… A skin care routine is highly beneficial. There are a few steps that really do make your skin feel and look its best. 

I have fantastic news for you, my friend. 

In today’s blog post, you’ll find the simplest skin care routine, with the exact steps and order you can follow to ensure a healthy and eco-friendly routine that spoils your skin and allows you to live your best life.

female model headband skincare

A highly effective routine is based on 2 essential elements: 

  • the quality of the products you use, particularly the ingredients, which we want to be clean and natural;
  • the order in which you apply them, usually best from the thinnest to the thickest products. 

1. Cleanser

Our skin faces (pun intended!) a lot of challenges during the day, one of which is the interaction with environmental factors, like dirt, pollution and makeup. Therefore, you need to begin your routine by washing away all the unwanted things so you can apply the next products on a clean canvas.

Cleansing is one of the most important and underrated steps in a skincare routine, it is particularly important if you are dealing with sensitive skin. The cleanser is typically used both in the morning and evening, but if you have super sensitive skin, you can skip the morning cleanse. If you wear makeup and/or SPF, we recommend double-cleansing.

But what type of cleanser should I use? 

Glad you asked. 

First, apply an oil-based cleanser to remove your makeup. 

Then, apply either an oil-based or creamy cleanser to leave your skin completely fresh and prepped for the next steps.

Massage the last cleanser in for up to a minute. This helps stimulate circulation, which helps with skin repair and releases any tension you might be holding in your face. Use a flannel to gently remove the cleanser to ensure all of the product is properly removed.

Warning: avoid foaming products, as they contain harsh ingredients that remove the natural oils from your skin. This can lead to a damaged skin barrier, which causes further skin care concerns. Don’t worry, we got you - we’ll talk more about that in a future blog post.

2. Serum (optional)

Think of the serum as your skin’s most loyal friend and rejuvenator.

The serum contains active ingredients that penetrate your skin and helps to repair and renew the skin cells. You’ll find potent vitamins, acids and antioxidants in serums like vitamin C, AHA/BHA and retinoids, if your skin can’t tolerate such active ingredients try products containing Niacinamide (vitamin B3), Bakuchiol and fruit enzymes. Use serums every few days if they are highly active (always follow the instructions) and generally they are best used in the evening.

3. Hydrating products (optional)

Many serums already have hydrating properties, but if you didn’t do it already throughout your routine, this is the time to spoil your skin by hydrating it. Look out for ingredients like glycerine, sorbitol and snow mushroom for vegan humectants (a humectant attracts water to itself - and you!). It’s important to keep your skin hydrated as this can help protect the skin cells from irritation and keep that skin barrier functioning properly.

4. Moisturiser

Do you know that cozy, nurturing feeling when you touch your face and it’s as hydrated and soft as a baby’s skin? Love it! 

That’s the power of a good moisturizer, used correctly after you’ve done all the steps we’ve already talked about. 

There are different types of moisturisers that work for different skin types, but if you have sensitive skin, we recommend using a simple formulation, without too many ingredients and look out for fragrance free products which can irritate sensitive skin. 

5. Oils (optional)

Oils come in at this point because they are occlusive, meaning they create a protective layer on the surface of the skin helping reduce moisture loss. If you put a water based product on top of an oil it would sit on the top and not penetrate the skin layers. 

If you have a face oil that makes you feel you’re having a spa day, this is the time to apply it. One of the amazing things about oils are they can contain really amazing ingredients without the need for preservatives or emulsifiers which can both be problematic in some cases. 

6. SPF

You already know it: SPF will make or break the game. This is the crucial step in your routine, no matter the weather, and it’s the last in line. 

Whether you use a product that already contains SPF or you apply sunscreen, we recommend an SPF of at least 30 and waiting up to 30 minutes before getting sun exposure. Apply it all over your face, neck, and chest. For sensitive skin (and the more environmentally friendly option) look for mineral rather than chemical sunscreen ingredients such as zinc oxide.

Extra Step - Exfoliation

For truly baby soft and bright skin, exfoliate 2-3 times a week after cleansing. Don’t over do it on the exfoliation though as this can cause damage to the skin barrier leading to further problems. 

You have two options with exfoliators: 


1. A gentle physical exfoliator, our Buff and Run Face Polish contains very fine rice powder which exfoliates gently and softens with water so you can control the texture. 

It’s important to steer clear of any physical exfoliants that have large scratchy particles that don’t soften as these can cause micro tears on the skin. 

2. Chemical exfoliants are also great and a good option for sensitive skin, look for PHA’s or fruit enzymes for a gentle but effective brightening effect.

black female model smiling hands on face

Well, here you go. Not that scary, was it? 

On top of getting the steps and order right, here at Wildefruit, we make sure that we also honor the environment that sustains us. Therefore, we invite you to choose ethical, sustainable brands that will nurture your skin with healthy, natural, zero-waste ingredients. 

Your skin will thank you for it. 

As always, if you have any questions please lave a comment or send us an email!


Have a great day,

Nicola x


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