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About Us

Meet Nicola

Hi, I'm Nicola! I was looking for a sustainable skincare brand that would not just calm my reactive skin but help it flourish and glow. After becoming frustrated with brands not delivering their promises I set to work. I trained in skincare formulation and spent over 1500 hours researching and developing the line. In 2020 Wildefruit launched! It's already been featured in Tatler and is stocked in numerous retailers.

Founder of Wildefruit Circular Skincare, Nicola Williams.
I wanted to create a facial oil that acts like a serum that anyone can use, even those with super sensitive skin. When you have sensitive skin it can often feel like you're spending your whole time making sure it doesn't look red and irritated. Well I wanted to create something that takes you one step further, I want your sensitive skin to glow! That's where Bright Spark comes in. I have used upcycled papaya enzymes to brighten and even the skin tone. While the upcycled and wild harvested plant oils help nourish and rebalance the delicate skin barrier.